Alexander The Great, King Of Macedon - 1130 Words

Names comes in all shapes and sizes. Just by looking at our names, we can see into a window into the past. Last names are the most important part to anyone’s name, since it is past done from generation to generation. The meaning and the way names are spelled changes over time and across the world. Our names, meanings, nicknames, and why we were named what we where are just a few of the many was that makes us unique. Coming from the Greek name Alexandros, Alexander meant â€Å"defending men† from the Greek alexo, â€Å"to defend. Help† and aner, â€Å"man†. The name Alexander also belongs to a hero of Paris in Greek mythology and belongs to several characters in the New Testament. Even know with all these Alexander’s, the biggest one was Alexander the Great, King of Macedon. Alexander the Great name spreaded all throughout Europe because of his great power and money. Kings of Scotland, Yugoslavia and Poland, eight popes, and even Russian emperors hav e all used the name Alexander. This name is also ranked 8th in America for popularity. Adam, both a designation for humankind and the proper name of the first human. In Hebrew, the color of red lies behind the root Adam. The name Adam means Acre Man, since the word for arce was distilled from of producing agricultural crops, it means produce. Red man, is another meaning to the word Adam, which comes from the root that means produce. Since red is the color of blood, Adam could also mean blood man. Also since blood is the seat of life, AdamShow MoreRelatedAlexander The Great Of The King Of Macedon3961 Words   |  16 PagesAlexander the Great embarked from Greece in 334 BC never to return to his homeland. He established an empire which not only spanned Europe and Asia but also united them. The extent to which Alexander’s life agrees with the statement is dependent on the definitions of a ‘Greek Crusader’ and ‘Persian King’. The Greeks (except Sparta) had abolished their kingdoms and replaced them with the democratic city states. Consequently, the concept of ‘kings’ and what it meant to be ‘Greek’ had become estrangedRead MoreAlexander The Great, King Of Macedon1176 Words   |  5 PagesOriginating from the Greek name Alexandros, Alexander signified shielding men from the Greek word alexo, which implies to guard. Help and the Greek word aner, which implies man. The name Alexander additionally has a place with a legend of Paris in Greek mythology and has a place with a few characters in the New Testament. Indeed, even know with all these Alexander s, the greatest one was Alexander the Great, King of Macedon. Alexander the Great name spread all through Europe because of hisRead MoreThe King Of Ancient Greek Kingdom Of Macedon Alexander The Great1690 Words   |  7 PagesFrom the king of Ancient Greek kingdom of Macedon Alexander the Great, Through every generation of the human race there has been a const ant war, a war with fear. Those who have the courage to conquer it are made free and those who are conquered by it are made to suffer until they have the courage to defeat it, or death takes them. Alexander the Great was born in Pella on July 20, 356 B.C. His parents were king Philip II of Macedon and Queen Olympia, daughter of King Neoptolemus. He was raisedRead MoreAlexander the Great is known as one of the most significant and most influential historical figures1000 Words   |  4 PagesAlexander the Great is known as one of the most significant and most influential historical figures of all time. Alexander the Great accomplished more than any other known military figure in ancient history, by conquering the entire Persian Empire and extending his own empire into India, he was without a doubt the most successful military figure in ancient history. There has never been a military leader that has accomplished so much, in only approximately 32 years. Alexander II of Macedon wasRead MoreWhat Made Alexander of Macedon Known as Alexander the Great?1114 Words   |  5 PagesWhy Alexander of Macedon is called â€Å"Alexander the great† and most successfully man in conquering the world known kingdoms? The answer is easy forward. Even though today after twenty-three centuries no man has accomplished like Alexander did. Alexander the Great, the king of Macedonia is one of the greatest military Intelligence of all times. Alexander was born in 356 BC in Pella, the ancient capital of Macedonia. He was son of Philip, King of Macedonia, and Olympias, the princess of neighboring EpirusRead MoreAlexander The Great : Why Is Alexander Considered Great?1669 Words   |  7 PagesALEXANDER THE GREAT Why is alexander considered great? Alexander III of Macedon or commonly known as Alexander the Great was the conqueror and king of the Persian Empire which is the Ancient Greek kingdom of Macedon. He was born on the 20/21st July 356 BC in Pella, the ancient capital of Macedonia. While in reign from 336 to 323 B.C, he united the Greek city-states and led the Corinthian League. He also became the king of Persia, Babylon and Asia as well as created Macedonian colonies in the regionRead MoreEssay on Alexander The Great1620 Words   |  7 Pages Few historical figures stand out in the same degree as that of Alexander the Great. He was a warrior by 16, a commander at age 18, and was crowned King of Macedon by the time he was 20 years old. He did things in his lifetime that others could only dream about. Alexander single-handedly changed the nature of the ancient world in just over a decade. There were many attributes that made Alexander â€Å"Great.† He was a brilliant strategist and an inspired leader; he led by example and was a conquerorRead MoreAlexander The Second Of Macedon Essay1530 Words   |  7 PagesAlexander the Third of Macedon, commonly referred to as Alexander the Great, was king of the Ancient Macedon a Greek kingdom upon his father s death in 336 BCE. Alexander was born the son of King Philip of Macedon in the Greek city of Pella in 356 BCE. He succeeded his father and took reins of Macedon at age twenty. Alexander spent a large majority of his ruling years on an military campaign through Asia a nd northeast Africa. By 326 BCE at the age of thirty he lead one of the largest empires ofRead MoreAlexander The Great Of Alexander IIi Of Macedon1119 Words   |  5 PagesAlexander The Great Alexander III of Macedon Riding Bucephalus Into Battle Alexander III of Macedon or Alexander The Great was born on 20/21 July 356 BC in Pella, Macedon. He was the son of the king of Macedon. Alexander was many things, he was a prince, a king, a general, and much more. Alexander’s father was the King of Macedon, Philip II and his mother was his father’s fourth wife, Olympias, she was the daughter of Neoptolemus I, the king of Epirus. When Alexander was very young he was raisedRead MoreAlexander: Truly Great Essay1433 Words   |  6 PagesAlexander, son of King Philip II of Macedon, is known as Alexander the Great. However, was he truly great? One may look at his many accomplishments to decide if he deserves the title. Sometimes character is the test of determining if a man is great. Alexander meets both standards with his philosophic background, conquering abilities, victories in battle, and outstanding accomplishments; therefore, he truly meets his title as Alexander the Great Alexander was born in 356 B.C. to King Philip II f

Role of Childrens Television in the Global Marketplace...

Abstract It was not long ago that there was wide agreement among broadcasters, scholars, educators and parents concerning the ultimate goal of childrens television programming: to educate. Today, it would be difficult to find even two people to agree on such terms. Popular opinion would lead us to believe that broadcasters now seek to exploit the youngest members of their audience--turning them into life-long viewers (and consumers). Scholars and educators woefully condemn television for the dumbing down of America. Parents, no longer present during all television viewing hours, may not even be aware of what their children are watching. When we add an international perspective into the mix, we inevitably invite phrases such†¦show more content†¦The first (and most common) is Open Sesame. In this format, the opening and closing segments of the show are made locally, but the rest of the program is compiled from material produced by the United States and leased to the foreign country.2 The second method (and the one most commonly touted by CTW ambassadors) is co-production. In this method, foreign nations play a larger role in the compilation of footage for the show: some is produced locally, some is from the United States. As of 1988, there were 15 co-productions worldwide, and that number has remained quite constant since that time.3 The U.S. version uses little, if any, foreign material.4 CTW remains a not-for-profit U.S. corporation with a 1994 operations reserve fund of $34 million and an endowment of $71 million.5. Foreign franchisers of Sesame Street are restricted by an agreement with CTW that does not permit the program to be aired with commercials. All profit comes, in turn, from toy sales and is immediately turned over and utilized by the extensive research-design system that is unique to CTW and Sesame Street.6 It is, in fact, the CTW research system that has drawn the most criticism from the global front. The system implements two types of testing: formative and summative. Formative tests are those conducted prior to broadcast, andShow MoreRelatedThe Media And Its Effects On The Global World1550 Words   |  7 Pagesa globalized society, commodities, ideologies, and hegemonic forces are constantly transferred from a dominating power onto other cultures with lesser global influence. The Disney media conglomerate yields an unprecedented amount of control over the means of media consumption on a global scale. As Souad Belkyr proposes in â€Å"Disney animation: Global diffusion and local appropriation of culture,† â€Å"Disney products function as an apparatus that potentially prescribe consumerist ideologies and individualisticRead MoreMc Donalds Maketing Strategies Essay1527 Words   |  7 PagesMcDonalds 30th year of operating in the UK. http://www.mcdonalds.co.uk/?f=y [accessed 16th November] Those infamous golden arches have come a long way since being established in 1940 by Dick and Mac McDonald. Ray Kroc, credited with the chains global ambitions, bough the rights in 1955, he developed the brand and created the McDonalds Corporation. Throughout this study I am going to evaluate the marketing strategies being pursued by McDonalds and identify the market dominance, which has leadRead MoreDiversity at Disney5774 Words   |  24 PagesDisney Disney 2 For more than nine decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today s global corporation, Disney continues to proudly provide quality entertainment for every member of the family, across America and around the world. The company is diversified, focusing on its mass media headquartered in Burbank, California (Iger, 2012). InRead MoreMarketing Communications Notes17720 Words   |  71 Pagesby reviewing the basic communication model, looking at its component parts and applying them within a marketing context. We explore the key components of IMC, assess its value to marketers, and discuss how IMC can be applied in an international marketplace. We address the moral and ethical issues faced by marketers and look at the steps taken by governments and industry associations to regulate marketing practices. We finish the unit with a discussion of social responsibility and how and why mar ketersRead MoreOnline Branding: the Case of Mcdonalds4658 Words   |  19 PagesKeywords Internet, Corporate branding, Customer relations, Marketing communication Abstract This article explores the approaches to the delivery of brand messages through a Web site, taking one of the leading brands, McDonald’s, as a case study. The role of brands and branding in the new economy that is characterised by digitisation and globalisation is attracting considerable attention. McDonald’s recent â€Å"I’m lovin’ it† campaign, is being integrated through every element of the business, includingRead MoreFashion Forecasting3980 Words   |  16 Pagesforecasting? Elements of Fashion Forecasting The Direction of Fashion Change The drivers of fashion change The Fashion Forecasting Process Forecasting fashion in the Indian scenario Fashion Forecasting Period Importance of Fashion Forecasting Role of Merchandiser in Fashion Forecasting How fashion forecasting is relevant in a new sample making? What is Fashion forecasting? Fashion forecasting is the prediction of mood, behavior and buying habits of the consumer. It is no longer a questionRead MoreThe Walt Disney Company11417 Words   |  46 Pagesenjoyment to the masses. While it provides more mature films for adults through Touchstone and Miramax Pictures, the Studio Entertainment division’s primary focus and profit maker is Walt Disney Pictures which produces and distributes animated children’s movies. During fiscal 2006 in the domestic markets, the Studio Entertainment division expects to distribute approximately 18 feature films under the Walt Disney Pictures and Touchstone Pictures banners and approximately 7 films under the MiramaxRead MoreCadbury : Brand And Marketing Strategies Essay3826 Words   |  16 Pagesmilk chocolate and as such provides the company with a distinct competitive advantage in the marketplace. Today, the product and its target market influence the packaging material, its design and its shape. The psychology of matching the packaging design with particular consumers’ expectations is a major consideration for the company. The ‘glass and a half of full cream milk’ logos have two major roles to play in the marketing of a product: At a functional level they serve to identify the productRead MoreGlobal Marketing5709 Words   |  23 Pagesï » ¿ Global Marketing Plan Yve Franks MKT/562 Executive Summary Gambit Sports Outreach Program is designed to reach the children and the residents of Haiti. Gambits purpose is to develop a nonprofit sports soccer facility that focuses on educating the whole person through education, nutrition and sports. Children are in important part of our future and Gambit wants to be able to help Haiti andRead MoreWhat Are Cultural Factors That Promote Caribbean Integration6924 Words   |  28 Pagesand encouragement of the retention of ethnic languages and cultures within Australian society. popular culture considered to be more mainstream than ‘high culture’. It is associated with ‘lighter’ forms of entertainment such as sporting events, television programs, comic strips and rock concerts. rationalisation to eliminate what is considered unnecessary, in order to make it more efficient. secular a term meaning ‘non-religious’. sovereignty the supreme and unrestricted power to govern a state.

Learning in SChool Free Essays

Throughout all my school years there have been many different teachers that have Impacted my life. But there has been one that has truly changed so much of me today, Professor Duran. When I use to think of the term favorite for a teacher I would see it on a teacher who is easy and does not give a work load, but now its different. We will write a custom essay sample on Learning in SChool or any similar topic only for you Order Now A favorite teacher to me is someone who cares for their students and makes their greatest effort to teach you what they know even if it requires true dedication from the students side. Professor Duran was a teacher who wanted her students to see the importance of he unjustly ways society is; well at least in English IA. Am sure she would have wanted us to learn much more but within Just one semester was too much to squeeze In. She is a very unique teacher than what I have ever encountered, there has been professors who really do care about their students and advice them but there is teachers like Duran who can get deeper than your soul. The way she taught and she demolished every single piece of critical thinking within us was what really taught me to see things different. She opened up my eyes to not only see the obvious but also more beyond the surface. I came out of professor Durance’s class a whole totally different person who looked at society much more distinct. Maybe she did make us put in more effort than what we were to enforcing in every assignment. Onto know how but this taught me to see everything In a positive way, to wake up every day In the morning with a where I envision myself five years from now. How everyday I am a step closer to where I want to be even if its frustrating, or overwhelming but I have to fight through it. It wasn’t the way she taught that made me love her style but the way she put her heart In every single day to teach us. That Is what makes a great teacher, a person who can every day come to class and pour her soul into teaching, who truly cares about her students. Professor Duran has a heart of real, true loving person. Learning in SChool By Jimenez impacted my life. But there has been one that has truly changed so much of me squeeze in. She is a very unique teacher than what I have ever encountered, there assignment. I don’t know how but this taught me to see everything in a positive way, to wake up every day in the morning with a where I envision myself five years from heart in every single day to teach us. That is what makes a great teacher, a person How to cite Learning in SChool, Essays

Analyzing Market Segments free essay sample

Analyzing Market Segments Selecting Target Markets Introduction The credit card industry in Canada has been challenged since the recession started in 2008. There has been an increase in government regulation along with a spike in consumer bankruptcies. Due to the change in market forces, a number of smaller credit issuers like GE Money have exited the industry. Relevant to this paper is the media release announcing that effective January 7th, 2011, financing for the HBC credit cards transferred over to Capital One Financial Corporation. The HBC private label credit card (HBC PLCC) has a large target market with 93% of their active cardholders being female. Geographic segmentation is similar for all market segments which are Canadian urban and suburban cities. The HBC family of stores includes the Bay, Zellers, Home Outfitters and Fields. In addition, HBC has a long-standing HBC Rewards program with an 8 million person cardholder base. It is my intention to look at the Capital One HBC PLCC, identify some key market segments, evaluate the attractiveness of each segment and share some recent market insights. Market Segment I have broken down the market for the HBC PLCC into four main segments which I’ve named the Post-Secondary Freshmen, â€Å"Senior’s Club†, â€Å"Value Seekers† and the â€Å"Rewards Junkies†. The â€Å"Post-Secondary Freshmen† are a group of single females without children, aged18-22 years and are in their first or second year of college or university. In terms of behavior, this segment would use the HBC PLCC as a leisure card and would be considered light user. Given that this segment is young in age and newly independent, they may be unaware or uniformed about private label credit cards. However, they may be looking to establish credit experience which is often not available with major credit cards. Therefore, this young segment may be interested in a PLCC to start building credit experience. This group may not be very loyal because the HBC family of stores most likely is not their preferred place to shop. However, females would be attracted to the â€Å"Beauty and the Bay† cosmetic business who look to â€Å"offer customers an extraordinary beauty adventure with the very best and most innovative beauty brands†. The Post-Secondary Freshmen† can be segmented psychographically based on their personality which is impulsive and they would have an air of confidence in terms of their ability to handle a credit card. The next market segment is the â€Å"Senior’s Club†. Zellers recognizes a senior at the young age of 55. This segment is very loyal to Zellers and operates with a fixed income. In terms of behavior, they would be considered a l ight user because they like to save their purchases so they can take advantage of the â€Å"15% Seniors Day discount† which is on the first Tuesday of every month. This segment is very predictable. They enjoy meeting their friends for coffee in the Zellers restaurant and get their shopping at a discount. Given their age, this group may not be interested or slightly adverse to owning a credit card. The third market segment is identified as â€Å"Value Seekers†. This group is predominately female and married with kids. They may live in a single income household making less than $80,000 per year and would be classified as in the lower to middle class. The â€Å"Value Seeker† is a medium user and is loyal customer as long as they feel they are getting more value for their dollar. The â€Å"Value Seeker† is a price shopper that is driven by deals. Specific to the HBC PLCC, they sign up for the credit card because of the 10% discount on the first purchase and may continue to use it to take advantage of â€Å"installment and deferred payment plans and Credit Exclusives† which are credit event days that offer a discount on purchases throughout the store. This group is very informed and knows exactly how much the HBC reward points are worth. They would calculate out that 80,000 rewards points translate to $800 in purchases before they get a $10 gift card. The last market segment identified is the â€Å"Rewards Junkie†. This group varies in age but is an educated, working class individual and is predominately female. They are a medium to strong user that may be more loyal to the HBC store than they are to the PLCC. However, this group will remain loyal to using the credit card as long as they feel they are earning a decent number of points. They are interested and look forward to earning enough points to save for a bigger item like a television. This nthusiastic attitude that they are â€Å"saving to get something† shows they find it fun to collect points and watch their balance grow. Segment Attractiveness To determine how attractive each of these segments are I put together a SMART Model (shown in Appendix B) that considers how measurable, substantial, accessible, differentiable and actionable each segment is. The â€Å"Rewards Junkie† segment is most attractive mainly because it is a large, profitable segment th at is very accessible thanks to the long-standing HBC Rewards program that has a cardholder base of over 8 million. Due to the partnership between HBC and Capital One, there is full access to this database of cardholders and it is very desirable to convert as many of these Rewards cardholders over to active HBC PLCC users. Currently, Capital One has an active PLCC base of 2 million cardholders so they have the opportunity to formulate effective programs and reach this group through mail, phone and the HBC point-of-sale touch points. This group is driven by rewards points so they may become exited that they can get double the points by using their HBC PLCC rather than just their HBC Rewards Card alone. The â€Å"Post-Secondary Freshmen† along with the â€Å"Senior’s Club† are not comparable in size which is estimated to be about 300,000 cardholders across Canada. Another reason why the â€Å"Rewards Junkie† segment is more attractive compared to the others is because they are a medium to strong user and have a high propensity to revolve their credit card balance. The â€Å"Post-Secondary Freshmen† group is attracted to a limited amount of goods (e. g. , beauty and cosmetics only) so they generate a higher receipt ticket price but do not use the card frequently. The â€Å"Value Seeker† segment is a light to medium user and is so focused on discounts and getting more value for their dollar that they end up having lower ticket prices and lower finance charges that accumulate if they revolve. On the other side of the spectrum is the â€Å"Senior’s Club† who may be adverse to credit so if they became a cardholder they would most likely be a â€Å"transactor† rather than a â€Å"revolver†. A transactor is a cardholder that makes a purchase on their credit card and pays it off in full by the due date. A transactor is still attractive to Capital One because it reduces the royalties they have to pay. However, transactors are not as profitable. Research Trends show that Canada is seeing a boom in premium credit cards where issuers remaining in the industry are targeting the most profitable customers. Almost every issuer in the Canadian marketplace has either refreshed or launched a brand new premium, annual-fee based rewards product†¦really going after the upper end of the market and the high-spending consumer. A premium card is one that offers a higher than average level of rewards and is reserved for customers who meet minimum spending or income levels. This is a shift in the market that still supports the attractiveness of the â€Å"Rewards Junkie† segment but will leave issuers, like Capital One, the opportunity to modify their program and implement tiered rewards based on spending. Research also shows that rewards cards are still popular and a key decision factor for consumers when they determine which credit card they will use. Canadian consumers are, more than ever, choosing cards based on the reward and affinity programs. Capital One and HBC have the opportunity to continue to work together to build loyalty and attract new customers based on the HBC Rewards program. The number of cards per capita is forecast to increase from 5. 4 to 6. 4 between 2010 and 2015, as consumers carry more cards in their wallets to maximize the reward benefits of their purchases. This tells me that the Canadian credit card industry is still profitable and Capital One has the opportunity to adjust their rewards program to target more â€Å"Rewards Junkies† and have their HBC card be the card of choice. Appendix A – Market Analysis Framework: HBC Private Label Credit Card . | Post-Secondary Freshmen| Seniors Club| Value Junkie| Rewards Junkie| Demographic Segmentation| Age: 18-22 years Female * Young, single, no kids * 1st or 2nd year of university/college| Age: 55+ * Male and female Life Cycle: golden years Generation: Baby Boomers * Fixed income| Age: 30-45 Generation: Gen X; families that are stretched; stay at home moms Social Class: upper lower-upper middle? | Age: wide rage; some time available Generation: Baby Boomers who have financial freedom on t heir radar Social Class: upper lower-upper middle? Educated| Geographic Segmentation| Canada Urban ; Suburban| Canada Urban ; Suburban| Canada Urban ; Suburban| Canada Urban ; Suburban| Behavioural Buying Segmentation| *Potential user * Use the credit card as a leisure card * Light user; 1st time credit card getting credit experience * May be unaware/ uninformed * Low loyalty| *Occasions: 1st Tues of each month = Seniors Day (15% discount); opportunity to meet and have coffee with friends * More loyal to Zellers than the credit card * May not be interested in the credit card or even negative * Transactors| * Like deals; may switch if they can get better deals elsewhere * Sign up for the credit card to get 10% off and take advantage of promotions * Spend some time online Want more value for their $| * Loyal to HBC (not necessarily the credit card) * Driven by rewards; as long as they earn a decent # they will stay; may switch if they can earn more points elsewhere (switching costs are irrelevant) * Want more value for their $| Psychographic Segmentation| Lifestyle: starting out Personality: impulsive; like to get what they want now * Confident; I can handle it attit ude| Lifestyle: golden years with lots of time available * Enjoy consistency and club-like belonging| Lifestyle: busy families| Lifestyle: some time available; like to get things immediately| Appendix B – SMART Model: Segment Attractiveness SMART Model: Segment Attractiveness| Key Success Factors| Weight| Post-Secondary Freshmen| Seniors Club| Value Seekers| Rewards Junkie|   | Measurable| 0. 20| 3| 3| 4| 5|   | Substantial| 0. 20| 2| 2| 3| 5|   | Accessible| 0. 20| 2| 3| 4| 5|   | Differentiable| 0. 20| 5| 5| 3| 4|   | Actionable| 0. 20| 5| 5| 5| 5|   | Total Weighted Scores| 1. 00| 3. 4| 3. 6| 3. 8| 4. 8|   | Bibliography Credit Card Review. â€Å"The Hbc credit card credit card reviews. † Accessed May 25, 2011. http://www. creditcardreview. a/The-Hbc-credit-cardcredit-card119/ Euromonitor International, â€Å"Financial Cards and Payments in Canada,† Euromonitor International (2011), Accessed May 27, 2011. Hilton, Betsy. â€Å"Beauty and the Bay: The Bay Announces Shelley Rozenwald as its new Chief Beauty Adventurer. † HBC Media Centre, November 16, 2010. http://www2. hbc. com/hbc/mediacentre/press/hbc/press. asp? prId=387 Hudso n’s Bay Co. â€Å"Store Locator. † Accessed May 27, 2011. http://www. hbc. com/storelocator/storedetails. asp? langid=ENstoreid=105 Layne, Rachel. â€Å"GE Capital Sells Hudson Bay Portfolio to Capital One. Bloomberg Businessweek, November 9, 2010. http://www. businessweek. com/news/2010-11-09/ge-capital-sells-hudson-bay-portfolio-to-capital-one. html Robertson, Grant. â€Å"Credit Card Issuers Target the Big Spenders. † Globe and Mail, March 17, 2011. http://www. theglobeandmail. com/globe-investor/credit-card-issuers-target-the-big-spenders/article1946691/ [ 1 ]. Layne, â€Å"GE Capital Sells Hudson Bay Portfolio to Capital One. † http://www. businessweek. com/news/2010-11-09/ge-capital-sells-hudson-bay-portf